Search by

Green 300: Greening Your Real Estate Business
Topics: Buyer Representation, Environment, Green, Residential Real Estate
Designations & Certifications: Accredited Buyer's Representative (ABR®), NAR's Green Designation, RSPS - Resort & Second-Home Property Specialist
Affiliation: GREEN
Format: Classroom, Online
Green 300: Greening Your Real Estate Business

Course Credits: The first of three required courses for NAR's Green Designation.

  • Counts as one REBAC elective course to be applied towards the ABR® Designation
  • Counts for 16 credits toward the CRS Designation
  • Counts as credit toward the RSPS Certification

Duration: 1 Day

Format: Classroom, Online

 

Course Objective

The overall goals of the Green 300: Greening Your Real Estate Business course are to:

  • Plan and implement strategies and tactics for building a green real estate business
  • Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers

Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR's Green Designation awarded by the Green REsource Council.

300.1 The Green Scene

  • Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
  • Adapt core real estate skills to serve the green market
  • Adapt market approaches based on client or customer values and priorities

300.2 Your Green Real Estate Business

  • Establish a market presence and position as a green real estate professional
  • Advocate for greening the MLS
  • Use the green designation in marketing
  • Identify action steps for developing a green real estate business plan
  • Green your real estate business skills

300.3 Working with Buyers

  • Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
  • Gain strategies for finding green homes
  • Help buyers see the green potential in an existing home
  • Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders

300.4 Working with Sellers

  • Develop a green listing kit and presentation
  • Suggest ways for greening a home to prepare it for sale
  • Make timely, informed, and objective disclosures
  • Understand appraisal and pricing approaches for homes with green features
  • Market green home features and benefits

Course Outline

I. Introduction

  • Course Learning Goal
  • Learning Objectives
  • Ice Breaker Quiz

II. Green 300.1: The Green Scene

  • How Green Are Consumers?
  • Shelton Energy Pulse(TM) - Four Green Consumer Groups
  • Targeting the Right Prospects, Framing the Green Message
  • The Green Curve
  • The Local Green Scene
  • Exercise: Mapping the Green Curve
  • Four Benefit Focuses
  • Greening Your Core Real Estate Skills
  • Exercise: Adapting Your Core Skills - Communication

III. Green 300.2: Your Green Real Estate Business

  • Getting Started
  • 7 Action Steps Sustainability Embracers Do Green MLSs
  • Walk the Talk
    • Green Your Office Environment
    • Green Blogging
    • Community Involvement
    • Source of the Source
    • Start a Green Business Roundtable
    • Build Your Business Niche with Green Builders
    • Sponsor a Green Home Seminar
  •  3-Minute Brainstorming Challenge
  • The Green Designation - A Marketing Advantage
  • A Green Game Plan for Your Business
  • 4 &ldquoPs&rdquo of a Green Game Plan
  • Exercise: Adapting Your Core Skills - Green Game Plan
  • Green Designee Obligations - Do's and Don'ts

IV. Green 300.3: Working with Buyers

  • Generating Leads
    • Make it Easy for Buyers to Find You
    • Go Where the Buyers Hang Out
    • Green events - participate or schedule your own
  • Boost Your Personal Green Brand
  • Exercise: 3-Minute Personal Branding Brainstorm
  • Green Buyer-Counseling Session Presentation Packet
    • Building Rapport
    • Buyer's Motivations, Needs, Wants
  • Exercise: Asking the Right Questions
  • Finding Homes
  • Seeing the Green Potential
  • Financing for Greening a Home
  • Energy Efficient and Improvement Mortgages in Brief
  • Exercise: Adapting your Core skills - Finding Homes
  • Presenting Objective Information
  • Follow-Up

V. Green 300.4: Working with Sellers

  • Pre-Listing Interview
  • Listing Presentation
    • Start with a Tour
    • Listing Packet
    • Listing Presentation
    • A Two-Way Conversation
    • Take a Second Tour the House
    • Cinch the Deal
  • Exercise: 5-Minute Brainstorm: Green Your Listing Presentation
  • Greening a Home for Sale
    • Prepare the Home
    • Prepare the Documentation
  • Valuation of High-Performance Homes
    • Valuation Approaches
    • Solutions
    • Green Trends
  • Marketing a Green Home
    • Marketing Materials Go Green
    • Sustainable Staging
  • Disclosures and Representations
  • Exercise: Adapting Your Core Skills - Market this Home
  • Summing Up

VI. Conclusion

VII. Exam

  • 30 multiple choice questions, 80% passing grade

This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
05/22/2012 Realty Seminars, Inc. T/A Polley Associates Dominic Cardone Newtown Square PA 610-353-6776
Send an Email
05/24/2012 Greater Nashville Association of REALTORS® Nashville TN 615-254-7516
Send an Email
06/06/2012 Arthur Gary School of Real Estate Elaine Richer Westbrook ME 207-856-1712
Send an Email
06/14/2012 MetroTex Association of REALTORS®, Inc. Candace Cooke Dallas TX 214-637-6660
Send an Email
07/20/2012 New York State Association of REALTORS® Roseann Farrow White Plains NY Register Online
800-239-4432
Send an Email
09/06/2012 Reece and Nichols Kathy McCarty Leawood KS 913-266-5635
Send an Email
09/12/2012 New York State Association of REALTORS® Roseann Farrow Ithaca NY Register Online
800-239-4432
Send an Email
09/13/2012 Greater Metropolitan Association of Realtors William Costley Farmington MI 248-478-1700
Send an Email
09/13/2012 New York State Association of REALTORS® Watertown NY Register Online
800-239-4432
Send an Email
09/14/2012 Contra Costa Association of Realtors Walnut Creek CA Register Online
925-337-8489
Send an Email
09/14/2012 Real Estate Academy of Learning, LLC Larry Carroll Huntsville AL 256-783-3299
Send an Email
09/14/2012 Northern Kentucky Association of REALTORS® Marlene Burkhart Florence KY 859-344-8400
Send an Email
09/20/2012 New York State Association of REALTORS® Albany NY Register Online
800-239-4432
Send an Email
09/24/2012 Greater Lansing Association of REALTORS® Robert Mattler Lansing MI 517-323-4090
Send an Email
09/26/2012 Northern Virginia Association of REALTORS®, Inc. Larry Anderson Fairfax VA Register Online
703-207-3200
Send an Email
09/27/2012 Traverse Area Association of Realtors William Costley Traverse City MI 231-941-2121
Send an Email
09/28/2012 Suburban West REALTORS® Association Patricia Moyer Malvern PA Register Online
610-560-4800
Send an Email

Accredited Buyer's Representative (ABR®)

The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

At Home With Diversity®

At Home With Diversity® is a one-day certification course designed to present the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with

Broker Price Opinion Resource

With the changing real estate landscape and the increased use of broker price opinions (BPOs) by market participants, the National Association of REALTORS® is offering a new certification, BPO Resource, recognizing REALTORS® who have completed NAR's new BPO education program. The new certification course provides REALTORS® with knowledge and skills to reduce risk and increase opportunities to create professional and accurate BPOs.

Certified International Property Specialist (CIPS)

The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.

Certified Real Estate Brokerage Manager (CRB)

The CRB Designation (Certified Real Estate Brokerage Manager) is one of the most respected and relevant designations offered within the real estate brokerage management industry. The CRB Designation is designed to elevate professional standards, enhance individual results and office performance, and recognize brokerage leaders who demonstrate the knowledge essential to the successful practice of brokerage management.

NAR's e-PRO® Certification

NAR's e-PRO® Certification Program shows you how to use the latest social media technologies to create an online presence and reach today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies.

NAR's Green Designation

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

Performance Management Network

The Performance Management Network is a REALTOR® designation that's built from the ground up to bring you the real-world skills, the know-how and the tools to keep your business out front and on top of an evolving market.

RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seniors Real Estate Specialist (SRES®)

The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.

Short Sales & Foreclosure Resource (SFR)

The number of short sales and foreclosures are rising, presenting challenges for real estate professionals. The Short Sales & Foreclosure Resource (SFR) certification was launched by NAR to help REALTORS® meet the great demand for these critical services.

CRB

The CRB Designation (Certified Real Estate Brokerage Manager) is one of the most respected and relevant designations offered within the real estate brokerage management industry. The CRB Designation is designed to elevate professional standards, enhance individual results and office performance, and recognize brokerage leaders who demonstrate the knowledge essential to the successful practice of brokerage management.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

NAR

The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

RESORT

The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

RPR

Realtors Property Resource® (RPR™) is NAR's exclusive online real estate database and provides REALTORS® with information on every parcel of property in the United States as well as a robust portfolio of market trend data, advanced analytical reports, and detailed maps.

SRES

The largest and wealthiest group of buyers and sellers in the country is over 50. Understand their motivations and build your business by earning the SRES® (Seniors Real Estate Specialist®) designation offered by the National Association of REALTORS®.

WCR

Women's Council of REALTORS® is a nationwide community of successful and motivated real estate professionals. Women's Council delivers an unmatched combination of professional training and personal support you need to keep your business at its very peak.