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Green 300: Greening Your Real Estate Business
Topics: Buyer Representation, Environment, Green, Residential Real Estate
Designations & Certifications: Accredited Buyer's Representative (ABR®), NAR's Green Designation, RSPS - Resort & Second-Home Property Specialist
Affiliation: GREEN
Format: Classroom, Online
Green 300: Greening Your Real Estate Business

Course Credits: The first of three required courses for NAR's Green Designation.

  • Counts as one REBAC elective course to be applied towards the ABR® Designation
  • Counts for 16 credits toward the CRS Designation
  • Counts as credit toward the RSPS Certification

Duration: 1 Day

Format: Classroom, Online

 

Course Objective

The overall goals of the Green 300: Greening Your Real Estate Business course are to:

  • Plan and implement strategies and tactics for building a green real estate business
  • Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers

Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR's Green Designation awarded by the Green REsource Council.

300.1 The Green Scene

  • Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
  • Adapt core real estate skills to serve the green market
  • Adapt market approaches based on client or customer values and priorities

300.2 Your Green Real Estate Business

  • Establish a market presence and position as a green real estate professional
  • Advocate for greening the MLS
  • Use the green designation in marketing
  • Identify action steps for developing a green real estate business plan
  • Green your real estate business skills

300.3 Working with Buyers

  • Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
  • Gain strategies for finding green homes
  • Help buyers see the green potential in an existing home
  • Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders

300.4 Working with Sellers

  • Develop a green listing kit and presentation
  • Suggest ways for greening a home to prepare it for sale
  • Make timely, informed, and objective disclosures
  • Understand appraisal and pricing approaches for homes with green features
  • Market green home features and benefits

Course Outline

I. Introduction

  • Course Learning Goal
  • Learning Objectives
  • Ice Breaker Quiz

II. Green 300.1: The Green Scene

  • How Green Are Consumers?
  • Shelton Energy Pulse(TM) - Four Green Consumer Groups
  • Targeting the Right Prospects, Framing the Green Message
  • The Green Curve
  • The Local Green Scene
  • Exercise: Mapping the Green Curve
  • Four Benefit Focuses
  • Greening Your Core Real Estate Skills
  • Exercise: Adapting Your Core Skills - Communication

III. Green 300.2: Your Green Real Estate Business

  • Getting Started
  • 7 Action Steps Sustainability Embracers Do Green MLSs
  • Walk the Talk
    • Green Your Office Environment
    • Green Blogging
    • Community Involvement
    • Source of the Source
    • Start a Green Business Roundtable
    • Build Your Business Niche with Green Builders
    • Sponsor a Green Home Seminar
  •  3-Minute Brainstorming Challenge
  • The Green Designation - A Marketing Advantage
  • A Green Game Plan for Your Business
  • 4 &ldquoPs&rdquo of a Green Game Plan
  • Exercise: Adapting Your Core Skills - Green Game Plan
  • Green Designee Obligations - Do's and Don'ts

IV. Green 300.3: Working with Buyers

  • Generating Leads
    • Make it Easy for Buyers to Find You
    • Go Where the Buyers Hang Out
    • Green events - participate or schedule your own
  • Boost Your Personal Green Brand
  • Exercise: 3-Minute Personal Branding Brainstorm
  • Green Buyer-Counseling Session Presentation Packet
    • Building Rapport
    • Buyer's Motivations, Needs, Wants
  • Exercise: Asking the Right Questions
  • Finding Homes
  • Seeing the Green Potential
  • Financing for Greening a Home
  • Energy Efficient and Improvement Mortgages in Brief
  • Exercise: Adapting your Core skills - Finding Homes
  • Presenting Objective Information
  • Follow-Up

V. Green 300.4: Working with Sellers

  • Pre-Listing Interview
  • Listing Presentation
    • Start with a Tour
    • Listing Packet
    • Listing Presentation
    • A Two-Way Conversation
    • Take a Second Tour the House
    • Cinch the Deal
  • Exercise: 5-Minute Brainstorm: Green Your Listing Presentation
  • Greening a Home for Sale
    • Prepare the Home
    • Prepare the Documentation
  • Valuation of High-Performance Homes
    • Valuation Approaches
    • Solutions
    • Green Trends
  • Marketing a Green Home
    • Marketing Materials Go Green
    • Sustainable Staging
  • Disclosures and Representations
  • Exercise: Adapting Your Core Skills - Market this Home
  • Summing Up

VI. Conclusion

VII. Exam

  • 30 multiple choice questions, 80% passing grade

This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
08/14/2013 Houston Association of REALTORS®, Inc. Houston TX 713-629-1900
Send an Email
08/15/2013 Greater Metropolitan Association of Realtors William Costley Troy MI 248-478-1700
Send an Email
08/23/2013 Greater Kalamazoo Association of Realtors William Costley Kalamazoo MI 269-382-1598
Send an Email
09/30/2013 Connecticut Association of REALTORS® Linda St. Peter Waterbury CT Register Online
860-290-6601
Send an Email

Accredited Buyer's Representative (ABR®)

The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

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Certified International Property Specialist (CIPS)

The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.

Certified Real Estate Brokerage Manager (CRB)

The CRB Designation (Certified Real Estate Brokerage Manager) is one of the most respected and relevant designations offered within the real estate brokerage management industry. The CRB Designation is designed to elevate professional standards, enhance individual results and office performance, and recognize brokerage leaders who demonstrate the knowledge essential to the successful practice of brokerage management.

NAR's e-PRO® Certification

NAR's e-PRO® Certification Program shows you how to use the latest social media technologies to create an online presence and reach today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies.

NAR's Green Designation

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

Performance Management Network

The Performance Management Network is a REALTOR® designation that's built from the ground up to bring you the real-world skills, the know-how and the tools to keep your business out front and on top of an evolving market.

RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seniors Real Estate Specialist (SRES®)

The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.

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CRB

The CRB Designation (Certified Real Estate Brokerage Manager) is one of the most respected and relevant designations offered within the real estate brokerage management industry. The CRB Designation is designed to elevate professional standards, enhance individual results and office performance, and recognize brokerage leaders who demonstrate the knowledge essential to the successful practice of brokerage management.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

IREM

IREM is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing.

NAR

The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.

REBAC

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REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

RPR

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SRES

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WCR

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