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e-PRO®: Day 1
Affiliation: REBAC
Format: Classroom, Online
e-PRO&reg Certification Course

Course Credits: Counts as one REBAC elective course to be applied towards the ABR® designation, 16 elective credits towards the CRS Designation and 15 points towards the CIPS application.

Duration: 2 Days, Day 1 (online or in classroom), Day 2 (online only)

Format: Classroom, Online

Course Objective

According to the National Association of REALTORS® 2010 Member Profile, technology is an essential tool of REALTOR® business. Nearly all members reported daily use of email and desktop or laptop computers. More than half reported daily use of cell phones (no email and internet) and smart phones with wireless email and internet capability.

The two-day e-PRO® program provides a learning experience to help real estate professionals thrive in the competitive world of online real estate and make you more efficient, more mobile and more practical using technology to enhance your business. Upon completion of the two days, you will be able to develop a comprehensive plan to implement social media and use technology to further your business while saving you money and time.

Course Outline

Please note: Learning Objectives below are subject to change.

e-PRO® DAY 1 (classroom and online)

Chapter 1 Learning Objectives: Introduction

  • Understand expectations for Day 1 and the value of the e-PRO® certification.

Chapter 2 Learning Objectives: Changing Technology

  • Understand the direct impact of technology on our lives as consumers and vendors
  • Learn how the changes in technology in the home and workplace in the past 110 years have impacted human interaction
  • Learn about the proliferation of communication channels among consumers and between consumers and businesses
  • Understand the reactions of people to technology and the psychological need for people to be connected
  • Understand the impact of social media, its intended uses and possible unanticipated consequences
  • Learn about the changes to the operating environment of REALTORS® and what that means to their interaction with consumers
  • Learn the basics of the Web 2.0 conversation and how to begin interaction in that "conversation"

Chapter 3 Learning Objectives: Connecting the Modern Consumer

  • Learn how REALTORS® have traditionally connected with consumers and how that relationship has changed over the past 100 years
  • Learn how marketing has changed and how the increased number of marketing impressions has created a consumer that is advertising adverse
  • Understand the difference between organic search and paid placement, as well as the concepts of SEO and SEM
  • Learn the concepts of Permission Based Marketing, The Theses of the Cluetrain Manifesto, and The Long Tail and how they make the consumer available to REALTORS®
  • Learn the concepts of social objects, social contracts, and social capital
  • Understand how to build social capital through specific actions in their communities
  • Discuss the concepts of ROI Return on Investment and Return on Influence and understand what they can measure in Web 2.0 interactions
  • Learn the importance of moving their online relationships offline to enhance their relationships with consumers.

Chapter 4 Learning Objectives: Reputation Management: Monitoring and Management

  • Learn the process of creating an online reputation and learn how their online and offline activities impact their online presence creating an online reputation
  • Learn the basics of creating appropriate online profiles and identities
  • Understand what tools can be used to monitor mentions of their name, their competitors, and the industry on the web
  • Introduce a variety of tools to measure the impact of their social media efforts and their influence in that space
  • Monitor the social media activities of old and new contacts and how to use that information in their business
  • Learn about Trolls and Flamers and conflicts on the web, including advice on how to react to them in the online space
  • Handle conflict in a Web 2.0 environment in a safe, effective and ethical manner

Chapter 5 Learning Objectives: Reputation Management: Intellectual Property and Ethics on the Web

  • Understand the issues surrounding intellectual property
  • Learn what plagiarism is and how to attribute material properly
  • Learn the basics of copyrights and fair use
  • Protect your content and find people that are misusing it
  • Understand Blogging Ethics
  • Understand the need for a Blogging Policy and what a model policy might look like
  • Understand the impact of the REALTORS® Code of Ethics on your electronic communications
  • Understand their obligations under REALTORS® Code of Ethics
  • Understand the potential issues that may arise as a result of your use and misuse of material found on the Web

Chapter 6 Learning Objectives: The e-PRO's Toolbelt

  • Review 2010 NAR Member Profile report of today's use of technology in real estate
  • Evaluate the list of tech tools and create an action plan
  • Learn the basics of desktops, laptops, netbooks, the tablet and iPad
  • Review the power of being connected with wireless air cards
  • Identify features and benefits of smart phones
  • Analyze mobile applications that are vital to today's real estate road warrior

e-PRO® DAY 2 (online only)

Chapter 1 Learning Objectives: e-Strategy

  • Identify the key components of an online Hub and assess the importance of a hub for your business
  • Compare the different types of online Hubs and how to choose the right platform
  • Demonstrate the steps to develop content for your hub and identify methods to get content found on the web
  • Evaluate methods to market listings on the web and review Code of Ethics compliance issues
  • Review the benefits of Email Marketing compare the platforms
  • Discuss best practices in for implementing an email marketing campaign

Chapter 2 Learning Objectives: e-Office

  • Understand the "cloud computing" concept
  • Compare CRM (Contact Relationship Management software): pluses and minuses for working with consumers offline and online
  • Discuss ways to provide information to today's real estate consumer online to streamline the sales and listing process
  • List the categories of tools that fall under the eOffice umbrella
  • Outline the steps to create an online transaction, including the eSignature
  • Demonstrate risk management products that create a paperless transaction with storage of products online
  • Analyze the tools which best serve the sales associate and the consumer

Chapter 3 Learning Objectives: e-Networks

  • Understand the social networks available to real estate professionals
  • Outline the steps to create an effective personal and professional profile for each social network
  • Discuss ways to provide information to todayis real estate consumer to foster interactive communication between the client and real estate professional
  • Demonstrate steps to add relevant content to Facebook and Linkedin to share with consumers
  • Outline privacy concerns about online data
  • Review appropriate behavior online and risk management techniques while engaging in social media
  • Analyze the tools which best serve the sales associate and the consumer

Chapter 4 Learning Objectives: Microblogging and Geotagging

  • Understand what microblogs are and how they can be used
  • Identify applications and resources for microblogging
  • Discuss and review location based networks and their business applications
  • Demonstrate how to apply microblogging and location based networks to your POST strategy
  • Outline privacy issues for using location based networks

Chapter 5 Learning Objectives: Rich Media

  • Review cameras and in depth specs
  • Discuss ways to take better digital photos
  • Review editing picture, file format and complying with the code of ethics
  • Discuss platforms for sharing photos including slides shows, Flickr
  • Review video cameras and in depth specs
  • Discuss ways to take better videos
  • Review editing file format for videos
  • Discuss platforms for sharing like YouTube
  • Review examples of types of videos

Chapter 6 Learning Objectives: Integrating Your Online Efforts

  • Understand how Permission Based Marketing and Traditional Marketing can work together as part of an overall marketing strategy
  • Analyze time issues and financial expenditures
  • Demonstrate how to track time and financial expenditures
  • Review and identify the tools needed to create an online presence
  • Determining the market
  • Discuss and create objectives to help engage in the market
  • Demonstrate the steps to creating a SMART Plan
  • Outline the spokes and hub concept
  • Review the integration of online and offline marketing activities
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
07/18/2017 Naples Area Board of Realtors® Naples FL Register Online
239-597-1666 x230
Send an Email
08/15/2017 Greater Tampa Association of REALTORS Tampa FL 813-769-7193
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08/17/2017 Greater Nashville Realtors Robert Morris Nashville TN 615-254-7516
Send an Email
08/23/2017 Tuscaloosa Association of Realtors Tuscaloosa AL Register Online
205-345-7323
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08/25/2017 Greater Las Vegas Association of Realtors Las Vegas NV Register Online
702-732-8177
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09/18/2017 Lexington-Bluegrass Association of REALTORS® Lexington KY 859-276-3503
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09/22/2017 MetroTex Association of REALTORS®, Inc. Candace Cooke Dallas TX 214-637-6660
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10/27/2017 Chicago Association of REALTORS® Marki Lemons-Ryhal Chicago IL 312-803-4900
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11/10/2017 Stringham Schools Park City UT 801-269-8889
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11/13/2017 Richmond Association of REALTORS®, Inc. Michael Hogan Richmond VA 804-422-5000
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11/14/2017 Oklahoma City Metro Association of Realtors Tulsa OK 405-840-1493
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11/15/2017 Coldwell Banker Residential Brokerage School of Re Columbia MD 800-992-4794
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11/17/2017 MetroTex Association of REALTORS®, Inc. Candace Cooke Dallas TX 214-637-6660
Send an Email
11/30/2017 Coldwell Banker Real Estate Vienna VA 800-992-4794
Send an Email
12/12/2017 Greater Kalamazoo Association of REALTORS® Kalamazoo MI 269-382-1597
Send an Email

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