Course Credits:
Duration: 1 Day
Format: Classroom, Online
The At Home With Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry's ability to serve culturally diverse consumers. NAR and HUD undertook a joint effort in 1998 to certify real estate professionals who are trained regarding cultural diversity and outreach and have made a commitment to a set of diversity principles. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market. This course is available to all professionals involved in the real estate transaction. At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with and within a rapidly changing multicultural market.
The course has two major objectives.
This course consists of five sections.
Chapter 1: Embracing Diversity Upon completion of this section, the student will be able to: Discuss the importance of defining diversity in our businesses and lives and how researching demographic information can assist with better understanding of cultural and communication dynamics among diverse consumers. Explain how sensitivity to diverse cultures leads to inclusion, which increases business. Discuss how honesty and loyalty are valued differently among different cultures. Describe the many stereotypes and misconceptions people can have among segments of our diverse population. Chapter 2: Fair Housing and Diversity Upon completion of this section, the student will be able to: Discuss the One America Principles and fair housing concepts, including steering, predatory lending, and the REALTOR® Fair Housing Declaration. Describe the Philosophy of Inclusion and the approach it provides to lead to a positive regard for all individuals. Describe the Equal Professional Service Model, which guides agents to systematically obtain and use objective information, allows their customers to set the limits, and ultimately offers a variety of choices to the consumer. Analyze and answer questions about fair housing cases that have been adjudicated in court. Chapter 3: Exploring Cultural Attitudes and Differences Upon completion of this section, the student will be able to: Discuss the significance of understanding variations in cul‚tural attitudes and practices. Explain the influence of culture on the home-buying process. Understand verbal and nonverbal communication from both functional and affective perspectives and within high- and low-context cultures. Demonstrate examples of cultures through role-playing in these categories: self and space, time and time consciousness, relationships, and communication and language. Demonstrate appropriate business etiquette and cultural business do's and dont's. Chapter 4: Inclusive Multicultural Marketing Upon completion of this section, the student will be able to: Summarize the importance of understanding the local market by looking at it from various perspectives, including cultural, age, buying power, and economic. Indentify sources of local demographic information, and use the information to help determine the status of the local market. Review and analyze a sample case study, and apply those analytical techniques to a local market. Review and discuss the dynamics of multicultural marketing and understand how culture, advertising, and fair housing laws influ‚ence media (radio, print, TV, internet, and community outreach). Analyze a case study dealing with discrimination in advertising. Chapter 5: Your Inclusive Business Plan Upon completion of this section, the student will be able to: List business goals that reflect the One America principles. Summarize the variables within an inclusive business plan: The people involved, the resources at your disposal, the real estate services you provide, and the plan's structural components. Develop strategies for both you and your firm that reflect a commitment to inclusiveness. Produce an action plan, including specific tasks and completion dates, to guide implementation of your business plan.
Chapter 1: Embracing Diversity
Upon completion of this section, the student will be able to:
Chapter 2: Fair Housing and Diversity
Chapter 3: Exploring Cultural Attitudes and Differences
Chapter 4: Inclusive Multicultural Marketing
Chapter 5: Your Inclusive Business Plan
The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.
At Home With Diversity® is a one-day certification course designed to present the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with
The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.
The Home Finance Resource Certification is designed to provide you with foundational education to help you confidently explain key pieces of the loan origination process. With the skills that you gain from this course, you will also be equipped to provide guidance on navigating mortgage applications and alternative financing options for all types of buyers.
The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.
NAR's e-PRO® Certification Program shows you how to use the latest social media technologies to create an online presence and reach today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies.
NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.
In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.
The Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today's real estate professionals can play the game to win. The courses examine all types of negotiation formats and methods as well as a full spectrum of tips, tools, techniques, and advantages so you can provide effective results for your clients.
Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.
The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.
The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.
The number of short sales and foreclosures are rising, presenting challenges for real estate professionals. The Short Sales & Foreclosure Resource (SFR) certification was launched by NAR to help REALTORS® meet the great demand for these critical services.
This course will empower you to expand your outreach in your community, teach you how to find resources and partners, and plan initiatives to contribute to a vibrant community. You will learn how to work with local employers to discuss employer-assisted housing (EAH), EAH's benefits, and three options employers can implement to help their employees become homeowners or afford a home close to work.
Expanding Housing Opportunities (EHO) is a course designed to educate real estate professionals on the range of affordable housing opportunities and clients seeking them.
NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information. Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers. Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach. Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.
Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.
The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.
The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.
The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.
The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.
