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Real Estate Marketing Reboot
Designations & Certifications: Accredited Buyer's Representative (ABR®)
Affiliation: ePROREBAC
Format: Classroom, Online
Real Estate Marketing Reboot

Course Credits: Counts as one REBAC elective course to be applied towards the ABR® Designation Course

Duration: 1 Day

Format: Classroom, Online

Course Objective

Do you think your marketing plans and strategies at the height of the boom work as well for you today as they did then? Think again. It's time to reconsider how you promote yourself and attract new business. It's time for a real estate marketing REBOOT.

In this one-day course, students will revisit marketing fundamentals, branding, relationship marketing with an emphasis on electronic tools, social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.

Course Outline

Chapter 1: Marketing Strategy

  • Review the framework to develop an effective marketing strategy
  • Identify tips to take marketing to the next level

Chapter 2: The Buyer

  • Analyze the profile of today's buyer
  • Examine various motivations for working with a buyer's representative
  • Determine appropriate marketing techniques and tools based on buyer expectations

Chapter 3: Personal Branding for Today's Buyer's Representative

  • Describe the ABR® value proposition
  • Determine what makes you and your services unique and memorable
  • Develop a personal brand

Chapter 4: Relationship Marketing in an e-World

  • Classify spheres of influence to facilitate networking
  • Examine networking strategies to attract prospects and referrals
  • Review best practices for maintaining contact information
  • Follow federal Do Not Call, Do Not Fax and CAN-SPAM laws

Chapter 5: Marketing Tools: Traditional Techniques with a Twist

  • Evaluate marketing tools available to reach potential clients and customers
  • Identify factors to consider when selecting and using various marketing tools

Chapter 6: Marketing Tools: Electronic and Multimedia

  • Evaluate marketing tools available to reach potential clients and customers
  • Identify factors to consider when selecting and using various marketing tools
  • Examine various strategies to ensure an effective Web presence

Chapter 7: Marketing Tools: Web 2.0

  • Evaluate marketing tools available to reach potential clients and customers
  • Identify factors to consider when selecting and using various marketing tools
  • Examine strategies to develop effective blogs
  • Determine how to use social media for marketing efforts
  • Recognize opportunities to participate in online real estate communities

Chapter 8: Using Results

  • Determine strategies to measure marketing effectiveness
  • Evaluate and refine marketing strategy based on results
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
09/04/2019 West Maricopa Association of REALTORS Peoria AZ Register Online
623-931-9294
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Accredited Buyer's Representative (ABR®)

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Certified International Property Specialist (CIPS)

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Military Relocation Professional Certification

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NAR's e-PRO® Certification

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NAR's Green Designation

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Pricing Strategy Advisor (PSA)

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Real Estate Negotiation Expert (RENE)

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RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seller Representative Specialist (SRS)

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Seniors Real Estate Specialist (SRES®)

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Short Sales & Foreclosure Resource (SFR)

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ePRO

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

MRP

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR

The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.

PSA

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBI

RESORT

The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

SRES

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

SRS

The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.