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Seniors Real Estate Specialist® Designation
Affiliation: SRES
Format: Classroom, Online
    Course Credits:
  • This course is required to attain the SRES® Designation.
  • Counts as one elective course to be applied towards the ABR® Designation.
  • Counts as an elective to be applied towards the RSPS Certification.

Duration:2 days (classroom course)

Format:Classroom

Course Objective

This course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.

Course Outline and Learning Objectives

Below is a topical outline of the SRES® Designation course.

    Chapter 1: Generations
  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
  • Challenge stereotypes and draw valid generalities about 50+ real estate clients and customers.
    Chapter 2: The 50+ Market
  • Adapt your communication and interpersonal approach to match generational expectations and preferences.
  • Raise awareness of some dos and don'ts when striving to gain and serve the 50+ market.
    Chapter 3: 21st Century Retirement
  • Consider how the economic challenges affect retirement plans and real estate choices.
  • Develop sensitivities to 50+ issues and priorities when working with buyers and sellers, listing and showing properties, and managing transactions.
    Chapter 4: Aging in Place
  • Learn definitions of aging in place.
  • Recognize how to make a home safe and comfortable for aging in place.
  • Raise awareness of the issues and factors that influence the decision to make a move as well as choose a community and property selection.
  • Evaluate your market area's attractiveness to the 50+market.
    Chapter 5: Independent Living and Chapter 6: Housing Options for Assistance
  • Master the vocabulary of the range of housing options for the 50+ market.
  • Learn the application of the federal Housing for Older Persons Act (HOPA ).
  • Identify key life stages and transitions in relation to housing choices.
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact the real estate decisions of 50+ clients and customers.
    Chapter 7: Financing Options
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages and other forms of home purchase finance.
    Chapter 8: Tax Matters
  • Gain an overview of tax issues of concern for 50+ clients and customers.
  • Recognize situations in which a tax-deferred 1031 exchange is possible and advantageous.
    Chapter 9: Legal Matters
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Manage legal liability risks, avoid conflicts of interest and maintain confidentiality of information when providing services for 50+ clients and customers.
    Chapter 10: Marketing and Outreach
  • Develop business-building outreach methods for communicating and gaining the 50+ market.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Integrate social media effectively to serve the 50+ market.
    Chapter 11: Working with Buyers and Sellers
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Counsel clients on preparing and staging a property for sale.
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Recognize financial schemes and scams that victimize the elderly.
    Chapter 12: Building a Team and Resource Bank
  • Assemble a team of experts to help you serve 50+ clients and customers.
  • Compile a knowledge bank about your market area's housing options, programs, resources, and services for 50+ clients.
  • Use your knowledge bank as a business-building tool.
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
10/23/2017 Scottsdale Area Association of REALTORS Laura Kovacs Scottsdale AZ Register Online
480-945-2651
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10/23/2017 REALTORS of South Central Kansas Wichita KS Register Online
10/23/2017 Greater Tampa Association of Realtors® Tampa FL Register Online
813-879-7010
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10/24/2017 Greater Boston Real Estate Board Reading MA Register Online
617-423-8700
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10/25/2017 Bucks County Association of Realtors Warminster PA Register Online
10/25/2017 Charlotte Regional Realtor Association, Inc. Charlotte NC Register Online
704-372-0911
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10/26/2017 California Association of REALTORS® Saratoga CA Register Online
213-739-8241
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10/26/2017 Omaha Area Board of REALTORS Omaha NE 402-493-2995
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10/26/2017 Fresno Association of REALTORS Fresno CA Register Online
559-490-6400
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10/30/2017 Daytona Beach Area Association of Realtors Daytona Beach FL 888-647-7277
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11/07/2017 Arthur Gary School of Real Estate Westbrook ME Register Online
207-856-1712
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11/08/2017 Greater Metropolitan Association of Realtors Brent Belesky Southfield MI Register Online
248-478-1700
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11/08/2017 Richmond Association of REALTORS®, Inc. Cathy Saunders Richmond VA Register Online
804-422-5000
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11/08/2017 Scottsdale Area Association of REALTORS Scottsdale AZ Register Online
480-945-2651
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11/09/2017 Miami REALTORS® Fort Lauderdale FL Register Online
305-468-7044
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11/09/2017 Realty Seminars, Inc. T/A Polley Associates Blue Bell PA Register Online
610-353-6776
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11/13/2017 Miami REALTORS® Jupiter FL Register Online
305-468-7044
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11/14/2017 Superior School of Real Estate Ed LLC Charlotte NC Register Online
704-944-4260
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11/15/2017 Ohio Association of REALTORS Columbus OH Register Online
614-225-6210
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11/18/2017 Vancouver Island Real Estate Board Vancouver Canada Register Online
250-390-4212
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11/21/2017 REALTORS Association of Edmonton Edmonton Canada Register Online
780-451-6666
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11/27/2017 Realtor® Association of Pioneer Valley Springfield MA Register Online
413-785-1328
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12/05/2017 Coldwell Banker Residential Brokerage School of Re Towson MD Register Online
800-992-4794
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12/06/2017 San Diego Association of REALTORS® Virginia Field San Deigo CA 858-715-8038
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12/06/2017 Minneapolis Area Association of REALTORS®, Inc. Minneapolis MN Register Online
952-933-9020
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12/06/2017 San Diego Association of REALTORS® San Diego CA Register Online
858-715-8038
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12/07/2017 Realtor Association of Metropolitan Pittsburgh Cranberry Township PA Register Online
412-561-2682
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12/14/2017 Realty Seminars, Inc. T/A Polley Associates Newtown Square PA Register Online
610-353-6776
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12/14/2017 North Shore- Barrington Association of REALTORS® Northbrook IL Register Online
847-480-7177
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12/14/2017 Greater Harrisburg Association Enola PA Register Online
717-364-3200
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12/19/2017 North Central Jersey Association of REALTORS® Morristown NJ Register Online
973-425-0110
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02/21/2018 Dynamic Direction, Inc. Warwick RI Register Online
860-344-9931
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03/01/2018 Mainstreet Organization of REALTORS® Downers Grove IL Register Online
630-324-8400
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03/08/2018 Scottsdale Area Association of REALTORS Scottsdale AZ Register Online
480-945-2651
Send an Email
06/26/2018 San Diego Association of REALTORS® San Diego CA Register Online
858-715-8038
Send an Email
07/11/2018 Northeast Florida Association of Realtors® Jacksonville FL Register Online
(904) 394-9494 ext. 1650
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07/30/2018 Scottsdale Area Association of REALTORS Scottsdale AZ Register Online
480-945-2651
Send an Email
10/18/2018 West Maricopa County Regional Association of REALT Peoria AZ Register Online
623-931-9294
Send an Email

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REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBI

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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