Seniors Real Estate Specialist (SRES®) Designation Course
Course Credits:
- This course is required to attain the SRES® Designation.
- Counts as one elective course to be applied towards the ABR® Designation.
- Counts as an elective to be applied towards the RSPS Certification.
Duration:2 days (classroom course)
Format:Classroom
Course Objective
This course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.
Course Outline and Learning Objectives
Below is a topical outline of the SRES® Designation course.
Chapter 1: Generations
- Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
- Challenge stereotypes and draw valid generalities about 50+ real estate clients and customers.
Chapter 2: The 50+ Market
- Adapt your communication and interpersonal approach to match generational expectations and preferences.
- Raise awareness of some dos and don'ts when striving to gain and serve the 50+ market.
Chapter 3: 21st Century Retirement
- Consider how the economic challenges affect retirement plans and real estate choices.
- Develop sensitivities to 50+ issues and priorities when working with buyers and sellers, listing and showing properties, and managing transactions.
Chapter 4: Aging in Place
- Learn definitions of aging in place.
- Recognize how to make a home safe and comfortable for aging in place.
- Raise awareness of the issues and factors that influence the decision to make a move as well as choose a community and property selection.
- Evaluate your market area's attractiveness to the 50+market.
Chapter 5: Independent Living and Chapter 6: Housing Options for Assistance
- Master the vocabulary of the range of housing options for the 50+ market.
- Learn the application of the federal Housing for Older Persons Act (HOPA ).
- Identify key life stages and transitions in relation to housing choices.
- Gain an understanding of how Medicare, Medicaid, and Social Security impact the real estate decisions of 50+ clients and customers.
Chapter 7: Financing Options
- Learn about the uses, benefits, procedures, and issues involved in reverse mortgages and other forms of home purchase finance.
Chapter 8: Tax Matters
- Gain an overview of tax issues of concern for 50+ clients and customers.
- Recognize situations in which a tax-deferred 1031 exchange is possible and advantageous.
Chapter 9: Legal Matters
- Maintain focus on the transaction and avoid inappropriate involvement in family matters.
- Manage legal liability risks, avoid conflicts of interest and maintain confidentiality of information when providing services for 50+ clients and customers.
Chapter 10: Marketing and Outreach
- Develop business-building outreach methods for communicating and gaining the 50+ market.
- Adapt presentation and counseling methods for 50+ buyers and sellers.
- Integrate social media effectively to serve the 50+ market.
Chapter 11: Working with Buyers and Sellers
- Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
- Adapt presentation and counseling methods for 50+ buyers and sellers.
- Counsel clients on preparing and staging a property for sale.
- Maintain focus on the transaction and avoid inappropriate involvement in family matters.
- Recognize financial schemes and scams that victimize the elderly.
Chapter 12: Building a Team and Resource Bank
- Assemble a team of experts to help you serve 50+ clients and customers.
- Compile a knowledge bank about your market area's housing options, programs, resources, and services for 50+ clients.
- Use your knowledge bank as a business-building tool.
This course is available online through REALTOR University Click here for registrationNo classes were found for the search criteria you submitted. Please check back at a later date or call your local board or association to request a course. Thank you.
