Strategic business planning and implementation are fundamental to the success of any real estate company. The plan must be relevant and address both internal and external changes and challenges. In addition, it must be guided by the company's values and vision and be executed so that every staff and/or team member is positioned to optimize their contribution. This two-day course provides you with a process for developing a strategic business plan, guidelines for implementing that plan and methods for how to apply the plan to real world situations.

Today's managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm's resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company's brand is strengthened and agents enjoy reasonable autonomy. This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company's needs.

In today's environment, profitability for many real estate businesses is razor-thin. A keen appreciation of the numbers behind the numbers will give you the edge you need. In this two-day workshop you will learn the critical decision-making tools needed to focus on increasing profits while offering superior services. Real life examples and case studies show how these techniques can be smoothly integrated into the daily operation of your business. You'll also discover how to set financial objectives to achieve superior performance.

Now more than ever, brokerage managers and owners must carefully navigate their firm through an alarming number of risks and liabilities. Successful brokerages must employ solid risk management and reduction practices to protect their company against significant losses, lowered productivity and a damaged reputation. In this two day workshop, course participants will gain valuable insight as to what types of liabilities are found in everyday transactions and also within the company's day-to-day operations.

Today's managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training and mentoring in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations.

When used effectively, technology should generate sales, improve efficiencies, reduce costs, and enhance customer service. And in order to take full advantage of the technology available today, you must identify the needs of your agents and your business. This course will help you develop and implement a comprehensive technology strategy tailored to your specific company goals and marketplace. In this two-day interactive workshop, you'll develop a system to evaluate and measure the efficiency of your plan in order to make the best decisions based on YOUR company's needs.

This hands on and interactive two-day attraction based recruiting workshop will strengthen and develop the skills of any person within your firm who is responsible for recruiting sales associates. Whether new or seasoned, the participant will walk through the steps of creating the company's Recruiting Action Plan. This same Action Plan will also enable the participant to implement strategies for creating a high energy office environment that will attract potential recruits and retain existing productive associates. Warning: This is a hands-on activities-based course full of best practices!

In many companies there are multi-agent teams running their own business within the brokerage. Do these teams and team leaders view you as a resource for their business? If they don't, chances are they are getting coaching and advice from others outside of your organization. This two-day workshop puts you back, front and center, in front of these teams and team leaders as their mentor, consultant and business manager. This course is also good for those future team leaders who want to understand the team concept and the stages of growth of a successful team.