ABR® Designation
The overall goals are to educate and prepare buyer's reps to provide the kind of service and fidelity to buyers that sellers have always enjoyed, and to offer methods for building your buyer representation business.
Seller Representative Specialist (SRS) Designation Course
Topics: Auction,
Baby Boomers,
Generational Marketing,
Lead Generation,
Listing,
Marketing,
Negotiations,
Networking Referrals,
Niche Marketing,
Residential Real Estate,
Risk Management,
Seller Representation,
Training The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.
Home Finance Resource
Format: Classroom
This course will teach you how to guide your buyers through the mortgage preapproval process by, for example, creating a mortgage application checklist with all of the documents they'll need. The course also covers resources for addressing low credit scores, alternative financing options like first-time homebuyer assistance or low down payment programs, and how to avoid the most common mortgage sticking points in a transaction. For example, the mortgage preapproval?not just prequalification?has become key for buyers competing against multiple offers in today's market.
Short Sales and Foreclosures
For many real estate professionals, short sales and foreclosures represent the new 'traditional' real estate transaction. Knowing how to maneuver the complexities of short sales as well as how to identify the distinct real estate opportunities in foreclosure are not merely good skills to have in today's market?they are critical.
Buyers by Generation: Success in Every Segment
Students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
Marketing Strategies that Deliver Results
Format: Classroom
This one-day course explores both traditional and cutting edge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
Marketing Strategy & Lead Generation
Format: Classroom
This one-day course explores both traditional and cuttingedge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
New-Home Construction and Buyer Representation - Professionals, Product, Process
This one-day course provides buyer's representatives with the product knowledge and increased confidence to make new-home construction a win-win transaction for buyer clients.
Corporate Relocation: The Next Move
Corporation Relocation: The Next Move provides students with knowledge of the corporate relocation landscape that can be applied to help them recognize and take advantage of business opportunities, as well as, create methods for developing a relocation real estate niche, deliver positive results for all transaction stakeholders, and gain valuable referrals.
e-PRO® Certification Course
Format: Classroom
NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information.
Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers.
Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach.
Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.
Real Estate Investing: Build Wealth Representing Investors and Becoming One Yourself
Format: Classroom
As a real estate professional, you invest a lot of time, effort, and resources in building client-for-life relationships with home buyers. But what happens when your home-buyer client is ready to become a real estate investor? Do you have the skills, knowledge base, and contacts to work with real estate investors? Or, do you refer your client to another agent or firm and wave goodbye to the stream of future business? Real Estate Investing: Working with Investors, Becoming an Investor covers the fundamentals of real estate investment that practitioners need to know to expand their business services. The one-day course looks at how practitioners can adapt core real estate skills and learn new skills to serve clients who want to invest in single family homes, condos, townhomes, and small multifamily properties. You will learn how to work with investors as they goal set, plan, evaluate, and acquire properties as well as manage them. You will also learn how to 'walk the talk' and become a real estate investor yourself.
Seniors Real Estate Specialist (SRES®) Designation Course
The SRES® Designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.
Green Day 1: The Resource-Efficient Home - Retrofits, Remodels, Renovations, and New Home Construction
Resource-Efficient Home: Retrofits, Remodels, Renovations, and New Home Construction covers the distinguishing characteristics that make a home resource thrifty. The course looks at why consumer demand for these homes is increasing and how both the homes and consumer expectations impact the market. The course prepares real estate professionals to provide advice and sources of information to help homeowners improve the resource efficiency of their homes from low-cost fixes and DIY projects to retrofitting and replacing systems to big -budget remodeling projects. The course also looks at constructing a new, resource-efficient home and the value that real estate professionals can bring to the design and build team.
Green Day 2: Representing Buyers and Sellers of Resource Efficient Homes
Why All Clients Are Green and How to Represent Them, the second course in the designation program sequence, focuses on applying your knowledge of resource-efficient, smart, and certified homes and adapting your core real estate skills to build business success in the niche market for resource-efficient homes.
Resort & Second-Home Property Specialist (RSPS) Certification Course
This core course focuses on the knowledge and skill base that real estate professionals need to specialize in buying, selling, or managing second homes in a resort, recreational, and/or vacation destination and properties for investment, development, or retirement.
Global Real Estate: Local Markets
As the first CIPS course, International Real Estate for Local Markets introduces participants to the unique dimensions of international practice.
At Home with Diversity
At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with and within a rapidly changing multicultural market.
Military Relocation Professional Certification Core Course
The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.
Pricing Strategies: Mastering the CMA
In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.
Generating Buyer and Seller Leads: Capture, Qualify, Convert
Format: Classroom
Prospecting, farming, networking! Lead generation goes by many different names.Are your lead generation techniques built to last? We will examine the discipline, strategy, and systems that effective lead generation requires. We will look at traditional and innovative methods for creating leads as well as scripts and tools for qualifying leads. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts.
