ABR® Designation
The overall goals are to educate and prepare buyer's reps to provide the kind of service and fidelity to buyers that sellers have always enjoyed, and to offer methods for building your buyer representation business.
Africa and International Real Estate
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Designations & Certifications:
Covers information for professionals who work with African investors. Covers historical and cultural influences, regional relationships, and investment opportunities, along with a special focus on South Africa, Nigeria, and Ghana.
CIPS Africa introduces participants to the unique dimensions of international practice in North, South, East, and West Africa. The course is designed to introduce:
Social, economic, political and geographical characteristics of major American countries.
Laws and real estate practices in major African markets.
Procedures to evaluate African investment patterns, investor profile and opportunistic real estate activity.
Methods to develop a business network that will enhance international practice with African clients and/or properties.
Techniques to promote properties, markets, and professional services.
Course Outline:
As we explore the African continent, statistics will be used to compare individual countries, examine their patterns of growth and determine their investment potential. Africa has experienced dramatic changes within the last few years. This course is designed to introduce real estate professionals to the basic skills and knowledge necessary to facilitate real estate transactions within Africa by understanding regional differences.
Chapter 1: Profile of Africa Today
Chapter 2: Current Africa Market Dynamics
Chapter 3: The Real Estate Market in Ghana
Chapter 4: The Real Estate Market in Nigeria
Chapter 5: The Real Estate Market in South Africa
Chapter 6: Profile of Other Countries
Asia/Pacific and International Real Estate
Covers real estate practices in Asia and the Pacific with emphasis on cultural influences, economic trends, and investment opportunities. Includes a special chapter on working with the Japanese.
At Home with Diversity
At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with and within a rapidly changing multicultural market.
Bias Override: Overcoming Barriers to Fair Housing
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Format: Classroom
NAR's new implicit bias course helps REALTORS® learn tactics to avoid fair housing pitfalls and interrupt stereotypical thinking so they can provide equal professional service to every client. Participants will learn about the mind science of identity, study how implicit bias can result in fair housing violations, and engage in interactive exercises to improve their ability to work with clients of diverse backgrounds.
Buyers by Generation: Success in Every Segment
Students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
Corporate Relocation: The Next Move
Corporation Relocation: The Next Move provides students with knowledge of the corporate relocation landscape that can be applied to help them recognize and take advantage of business opportunities, as well as, create methods for developing a relocation real estate niche, deliver positive results for all transaction stakeholders, and gain valuable referrals.
Discovering Commercial Real Estate
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This course offers a broad overview of the basics of commercial real estate and how it differs from residential real estate. Students will be able to distinguish and understand the broker's role and discover the different types of commercial properties, terms, valuation methods, marketing and resources for further education. While it will not equip an agent with the needed tools to practice commercial real estate, it will explain the business and introduce many of the resources needed to pursue a commercial transaction or a career in commercial real estate. This is an ideal introductory course for those who are newly licensed and/or residential agents who want to learn more about commercial real estate.
e-PRO® Certification Course
Format: Classroom
NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information.
Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers.
Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach.
Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.
Employer-Assisted Housing
Topics: Business Building,
Business Planning,
Buyer Representation,
Diversity,
Fair Housing,
Lead Generation,
Networking Referrals,
Niche Marketing,
Relocation,
Residential Real Estate,
Strategic Planning,
Training Designations & Certifications:
Format: Classroom
This course will empower you to expand your outreach in your community, teach you how to find resources and partners, and plan initiatives to contribute to a vibrant community. You will learn how to work with local employers to discuss employer-assisted housing (EAH), EAH's benefits, and three options employers can implement to help their employees become homeowners or afford a home close to work.
Europe and International Real Estate
Provides information on working with clients in Western and Central Europe. Covers the European Union and its impact on international real estate, along with economic and real estate trends, networking and relationships, and marketing and selling practices.
Expanding Housing Opportunities
Designations & Certifications:
Format: Classroom
Expanding Housing Opportunities (EHO) is a course designed to educate real estate professionals on the range of affordable housing opportunities and clients seeking them.
Generating Buyer and Seller Leads: Capture, Qualify, Convert
Format: Classroom
Prospecting, farming, networking! Lead generation goes by many different names.Are your lead generation techniques built to last? We will examine the discipline, strategy, and systems that effective lead generation requires. We will look at traditional and innovative methods for creating leads as well as scripts and tools for qualifying leads. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts.
Global Real Estate: Local Markets
As the first CIPS course, International Real Estate for Local Markets introduces participants to the unique dimensions of international practice.
Global Real Estate: Transaction Tools
Provides the tools needed to prepare investment information to international clients - in their currency and area. Learn how to measure investment performance, prepare financial projections, and understand the effects of taxes and exchange rates on investments.
Green Designation Core Course
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NAR's Green Designation Course: People, Property, Planet, Prosperity covers the distinguishing characteristics that make a high-performance home. The course looks at how consumer demand for these homes is increasing and provides a detailed accounting of how high-performance features work. The course prepares real estate professionals to provide advice and sources of information to help homeowners improve the performance of their homes?from low-cost fixes and DIY projects, to retrofitting and replacing systems, to big budget remodeling projects and new constructions. Ultimately, this course will show you how to apply green knowledge to enhance your business while also helping to create a more sustainable, healthy world.
Home Finance Resource
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Format: Classroom
This course will teach you how to guide your buyers through the mortgage preapproval process by, for example, creating a mortgage application checklist with all of the documents they'll need. The course also covers resources for addressing low credit scores, alternative financing options like first-time homebuyer assistance or low down payment programs, and how to avoid the most common mortgage sticking points in a transaction. For example, the mortgage preapproval?not just prequalification?has become key for buyers competing against multiple offers in today's market.
Marketing Strategies that Deliver Results
Format: Classroom
This one-day course explores both traditional and cutting edge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
Marketing Strategy & Lead Generation
Format: Classroom
This one-day course explores both traditional and cuttingedge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
Military Relocation Professional Certification Core Course
The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.
New-Home Construction and Buyer Representation - Professionals, Product, Process
This one-day course provides buyer's representatives with the product knowledge and increased confidence to make new-home construction a win-win transaction for buyer clients.
Pricing Strategies: Mastering the CMA
In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.
Putting REALTOR® Safety First: Safety Strategies for the Modern REALTOR®
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Format: Classroom
The goal of this course is to instill safety awareness and habits as second nature so that real estate professionals?as well as their clients and customers?know how to avert or respond to dangerous situations and avoid harm as they practice their profession.
Real Estate Investing: Build Wealth Representing Investors and Becoming One Yourself
Format: Classroom
As a real estate professional, you invest a lot of time, effort, and resources in building client-for-life relationships with home buyers. But what happens when your home-buyer client is ready to become a real estate investor? Do you have the skills, knowledge base, and contacts to work with real estate investors? Or, do you refer your client to another agent or firm and wave goodbye to the stream of future business? Real Estate Investing: Working with Investors, Becoming an Investor covers the fundamentals of real estate investment that practitioners need to know to expand their business services. The one-day course looks at how practitioners can adapt core real estate skills and learn new skills to serve clients who want to invest in single family homes, condos, townhomes, and small multifamily properties. You will learn how to work with investors as they goal set, plan, evaluate, and acquire properties as well as manage them. You will also learn how to 'walk the talk' and become a real estate investor yourself.
Real Estate Professional Assistant Certificate Course
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The Real Estate Professional Assistant course is a certificate program designed for those who are currently working with a real estate professional or for those aspiring to work along a real estate agent or team in an administrative capacity. The Real Estate Professional Assistant certificate course will sharpen current and create new skills to assist the professional assistant be an irreplaceable part of the agent's business plan and team structure and manage risk.
RENE Certification
This new 2-day Course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today's negotiators can play the game to win. A full spectrum of tips, tools, techniques and advantages are provided so that negotiators can provide effective results for their client. The second day of the course focuses on real-world field scenarios to help negotiators apply the power tools, techniques and tactics learned on the first day. Understanding the tactics and techniques is one thing, but learning how to recognize them being done and using them effectively requires practice. These field scenarios provide the foundational experience and practice negotiators need to master so they can effectively advocate for their clients.
Resort & Second-Home Property Specialist (RSPS) Certification Course
This core course focuses on the knowledge and skill base that real estate professionals need to specialize in buying, selling, or managing second homes in a resort, recreational, and/or vacation destination and properties for investment, development, or retirement.
Seller Representative Specialist (SRS) Designation Course
Topics: Auction,
Baby Boomers,
Generational Marketing,
Lead Generation,
Listing,
Marketing,
Negotiations,
Networking Referrals,
Niche Marketing,
Residential Real Estate,
Risk Management,
Seller Representation,
Training The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.
Seniors Real Estate Specialist (SRES®) Designation Course
The SRES® Designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.
Seniors Real Estate Specialist® Designation Canada
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The SRES® Designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.
Short Sales and Foreclosures
For many real estate professionals, short sales and foreclosures represent the new 'traditional' real estate transaction. Knowing how to maneuver the complexities of short sales as well as how to identify the distinct real estate opportunities in foreclosure are not merely good skills to have in today's market?they are critical.
The Americas and International Real Estate
Practical information for professionals who work with Caribbean, North, Central and South American investors. Covers historical and cultural influences, regional relationships, and investment opportunities, along with a special focus on Mexico.
The Business of U.S. Real Estate
Learn the fundamentals of conducting real estate transactions in the United States. You will learn the requirements, regulations, and laws business standards and cultural norms as well as a detailed description of a typical U.S. real estate transaction. This is a great way for practitioners from all over the world to meet new contacts, learn together, and create referral opportunities.
